info@seoservicecare.com USA | Canada

Local SEO services for earning top Local search rankings

Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue. When potential customers search businesses like yours in their area, you want to appear at the top of results. Ultimately, local SEO helps achieve top rankings so more people can find and contact you — and visit your local business

Local SEO services for earning top Local search rankings

Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue. When potential customers search businesses like yours in their area, you want to appear at the top of results. Ultimately, local SEO helps achieve top rankings so more people can find and contact you — and visit your local business

GOOGLE MY BUSINESS OPTIMIZATION

Hallmarks of local search, Google My Business listings contain key business information, and appear when people search for businesses near them. For example, a quick search for “the best pizzeria near me” produces the following results.

The lists at the top of the search results make up the local package of 3 Google SEO packages. The search engines can see the locations of these pizzerias on the map above, and clicking on the results shows the Google My Business lists of the restaurants.

These lists contain key information such as the address of a company, the hours, the website, the phone number and even the images.

Geo

Local SEO Services

If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.

LOCAL CITATION BUILDING

After setting up and optimizing your Google My Business page, you’ll want to get appointments from NAP.

What does NAP mean?

NAP means Name, Address, Phone number. More recently, some terms such as NAPU (name, address, phone number URL) or NAPW (name, address, telephone number, website) have been published.You will want to obtain NAP appointments in relevant web directories for several reasons:

  • According to Moz’s latest studies, Citation signals represent 13% of the classification factors!
  • Many people also use these directories to search for companies (not just Google!)
  • Many of these directories sort by localized terms
  • You can also get a relevant link to your site by creating a listing!

As you can see, having a correct NAP appointment is important for many reasons!

 

LINK BUILDING

Obtaining backlinks from other reputable local businesses can also help improve your local search rankings.

How do you earn links?

Start by creating valuable content that focuses on local keywords related to your business. If other sites like what they see, they can link back to your site in their own content. Search engines such as Google consider both the number and quality of backlinks when ranking sites. This means that it is important to have a strong backlink profile, complete with links from companies with authority in the local area.

KEYWORD TARGETING

To position yourself at the top of the local search results, you must also identify local keywords on your website and in the content of your site.

Let’s see an example.

If a dental clinic in the Harrisburg area wishes to rank in more local search results, you could optimize the titles of your pages, the meta descriptions and the copy of the site to include the keywords “Top Harrisburg Dentist” or “Award-Harrisburg Dentistry” “

In addition, the practice may consider creating some specific pages of the location on your site. For example, they could create a page for “Harrisburg Dental Services” and highlight the various dental services they offer to Harrisburg residents. Location-based keyword targeting can help your business appear in more local searches so that people in your area can find and contact you

RATING AND REVIEW MANAGEMENT

For local businesses, it is extremely important to monitor and respond to online reviews. Ratings and reviews can appear on your website, as well as on third-party sites such as Google My Business, Yelp and Facebook. Positive or negative, it is important that you respond to all revisions to show clients that you take their needs seriously.

People look at the reviews before visiting local businesses, so keeping their reviews up-to-date and answering questions and comments will encourage more people to visit your company